CNN’s ‘Courageous’— recycling an idea that was bad decades ago

Move along, now. There’s nothing new here. Really.

From the Wall Street Journal’s Steven Perlberg:

CNN is creating an in-house studio that will produce news-like content on behalf of advertisers, a move that reflects marketers’ growing desire for articles and videos that feel like editorial work.

CNN calls its foray into “news-like content on behalf of advertisers” by the name “Courageous.” But it’s nothing we haven’t seen before.

Marketers know their ads generally compete with other content.